The most important part of any successful hustle is getting the word out. One of the best ways to do that is to advertise, advertise, advertise!
Where to Start:
Step 1: The most important part of successful advertising is to figure out exactly who your customers are; this is called your target market. You don’t want to waste money by getting your message out to the wrong people.
Step 2: Once you know your target market, speak to them directly. That means coming up with a message that fits your customers. If you’re a hair dresser in a major city, you don’t want an old man’s voice on your radio spot! You want to talk to your customers in a language that they’ll understand.
Step 3: The hardest part of advertising is figuring out how to reach your target market. For small businesses, it’s a good idea to use local marketing. A good example of this is short radio commercials on a station that is popular with your customers.
Local radio and cable TV ads are relatively inexpensive and a good way to target your audience. Don’t worry about creating the ad, the employees at the radio station will help you develop your commercial from start to finish. They will even provide you with research about your target market.
Step 4: Make sure your advertising is memorable and professional. Remember, first impressions are important. Create a funny tagline, or slogan that people won’t forget!
These days, having a good website is important. You can create a website for little to nothing using Yahoo! Small Business
. Make sure your website has all of the information your customers need such as products and services, pricing, directions, and specials!
Ideas for local advertising:
- Local radio and cable television offer ad time at a reasonable rate with the ability to reach your target market.
- Local newspapers are a good way to target customers. It doesn’t have to be a city wide newspaper. Your town may have a penny saver or small alternative newspaper and your neighborhood may also have a local newsletter or neighborhood paper.
- You can create free ads online using websites like Craigslist.